Real Country - The Real Country Business Case

  • Project typeReal Country Tourism Campaign
  • Project value$489,312
  • Project scheduleCompleted
  • Contractor nameJMP Consultants

The Real Country Regional Tourism Experience Business Case & Strategy Project involving Coonamble, Gilgandra and Warrumbungle Shire Councils alongside Destination NSW, launched the Real Country digital tourism campaign!

Featuring local legends and the beautiful, real natural assets across the three regions, you can't miss the video!

Watch here! > Real Country.

The campaign targets those looking for a regional escape, with key attractions highlighted in the Real Country - Ultimate Adventure map which people can discover via the Real Country website - https://visitrealcountry.com.au/

 

Out here, there's no hiding. No facades or charades. What you see is what you get. From the farmer that grows the crop...to the barman that pours the coldest drop.

This, is Real Country. A place full of Real Experiences. Real Nature. Real Grit. Real Culture. Real Wonders. Real People. Real Mateship. Real Skies. Real Inspiration... this is as real as it gets!

 

Council’s Project Manager Strategy & Collaboration, Kathryn Larkin says,

“It’s been great working alongside Coonamble and Warrumbungle Councils, and Destination NSW on the Real Country campaign, and as a collective region we’re excited to see it feature on our social screens!

We have an authentic region for visitors to experience, and having the opportunity to highlight that to people from within and outside the regions will hopefully entice people to visit and explore the Real Country regions for longer, benefiting our local communities and their businesses.”

 

View the latest media release here:

Real Country. Campaign Launch

 

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